{"id":3217,"date":"2026-02-15T00:00:00","date_gmt":"2026-02-15T00:00:00","guid":{"rendered":"https:\/\/ideasfactory.gr\/print\/%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ac-%cf%83%ce%bf%cf%85%cf%80%ce%bb%ce%ac-%ce%bc%ce%b5-%ce%b5%ce%ba%cf%84%cf%8d%cf%80%cf%89%cf%83%ce%b7-%ce%b13-%ce%bf-%ce%b1%cf%80\/"},"modified":"2026-03-17T13:27:46","modified_gmt":"2026-03-17T13:27:46","slug":"%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ac-%cf%83%ce%bf%cf%85%cf%80%ce%bb%ce%ac-%ce%bc%ce%b5-%ce%b5%ce%ba%cf%84%cf%8d%cf%80%cf%89%cf%83%ce%b7-%ce%b13-%ce%bf-%ce%b1%cf%80","status":"publish","type":"post","link":"https:\/\/ideasfactory.gr\/print\/%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ac-%cf%83%ce%bf%cf%85%cf%80%ce%bb%ce%ac-%ce%bc%ce%b5-%ce%b5%ce%ba%cf%84%cf%8d%cf%80%cf%89%cf%83%ce%b7-%ce%b13-%ce%bf-%ce%b1%cf%80\/","title":{"rendered":"\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913: \u039f \u0391\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2 \u039f\u03b4\u03b7\u03b3\u03cc\u03c2"},"content":{"rendered":"<p>\u0391\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03af\u03b1; \u0398\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc, \u03b1\u03bd\u03b1\u03bb\u03ce\u03c3\u03b9\u03bc\u03bf \u03ad\u03be\u03bf\u03b4\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03ba\u03bf\u03c5\u03c0\u03af\u03b4\u03b9\u03b1; \u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 <strong>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c7\u03b1\u03c1\u03c4\u03af. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc, \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc 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\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf.<\/p>\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc, \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03cc \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae. \u0398\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1: \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd 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id=\"\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c3\u03b7\u03bc\u03b5\u03af\u03b1\">\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03a3\u03b7\u03bc\u03b5\u03af\u03b1<\/h2>\n<ul>\n<li>\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c4\u03bf \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03c4\u03bf\u03c5.<\/li>\n<li>\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 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\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913.<\/li>\n<li>\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b9\u03ac\u03c4\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ae \u03b5\u03c0\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2.<\/li>\n<\/ul>\n<\/div>\n<nav class=\"table-of-contents\" aria-label=\"Table of Contents\">\n<h2 id=\"\u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/h2>\n<ul>\n<li><a href=\"#\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03b1-\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03c3\u03bf\u03c5\u03c0\u03bb\u03ac-\u03b13-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bc\u03b9\u03b1-\u03ad\u03be\u03c5\u03c0\u03bd\u03b7-\u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7-\u03b3\u03b9\u03b1-\u03ba\u03ac\u03b8\u03b5-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7-\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03913 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2;<\/a><\/li>\n<li><a href=\"#\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03c0\u03bf\u03c5-\u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9-\u03c4\u03b9\u03c2-\u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2-\u03c4\u03b9-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9-\u03b7-\u03bc\u03b1\u03ba\u03ad\u03c4\u03b1-\u03c3\u03b1\u03c2\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2: \u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b7 \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c3\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2-\u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2-\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c3\u03c9\u03c3\u03c4\u03cc-\u03c7\u03b1\u03c1\u03c4\u03af-\u03ba\u03b1\u03b9-\u03c4\u03cd\u03c0\u03bf-\u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2\">\u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2: \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c7\u03b1\u03c1\u03c4\u03af \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2<\/a><\/li>\n<li><a href=\"#\u03b7-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-\u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2-\u03c3\u03c4\u03b7\u03bd-ideas-factory-\u03b1\u03c0\u03bb\u03ac-\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1-\u03ba\u03b1\u03b9-\u03bc\u03b5-\u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\">\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd Ideas Factory: \u0391\u03c0\u03bb\u03ac, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03b1-\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03c3\u03bf\u03c5\u03c0\u03bb\u03ac-\u03b13-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bc\u03b9\u03b1-\u03ad\u03be\u03c5\u03c0\u03bd\u03b7-\u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7-\u03b3\u03b9\u03b1-\u03ba\u03ac\u03b8\u03b5-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7-\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03913 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2;<\/h2>\n<p>\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bb\u03ac\u03b4\u03bf \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7, \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9. \u03a4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03c7\u03b1\u03c1\u03c4\u03af \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03c3\u03b1\u03c2, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7. \u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae (\u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03b4\u03ce <a href=\"https:\/\/en.wikipedia.org\/wiki\/Placemat\" target=\"_blank\" rel=\"noopener\">What is a placemat?<\/a>), \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03bf\u03cd.<\/p>\n<p>\u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03c9\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae. \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03b4\u03b9\u03ac\u03ba\u03bf\u03c0\u03b1, \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 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\u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, website \u03ba\u03b1\u03b9 social media.<\/li>\n<li><strong>\u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03a7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03a0\u03b1\u03bb\u03ad\u03c4\u03b1:<\/strong> \u0397 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd 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\u03cd\u03c6\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03bf\u03c5 \u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b1\u03c0\u03cc \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03bc\u03c8\u03ad\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ac\u03c1\u03b9\u03ba\u03b5\u03c2.<\/li>\n<\/ul>\n<h3>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u0399\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/h3>\n<p>\u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf marketing \u03ba\u03b1\u03b9 engagement. \u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd, \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03b4\u03b5\u03b9\u03be\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b9\u03ac\u03c4\u03c9\u03bd \u03ae \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 <a href=\"https:\/\/ecornell.cornell.edu\/courses\/hospitality\/menu-design-and-engineering\/\" target=\"_blank\" rel=\"noopener\">\u03b1\u03c1\u03c7\u03ad\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03bd\u03bf\u03cd (menu design and engineering principles)<\/a> \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2. \u0394\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2:<\/p>\n<ul>\n<li><strong>\u03a0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03a0\u03b1\u03b9\u03b4\u03b9\u03ac:<\/strong> \u0388\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bb\u03cc\u03c2 \u03bb\u03b1\u03b2\u03cd\u03c1\u03b9\u03bd\u03b8\u03bf\u03c2, \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b6\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae\u03c2 \u03ae \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 &#8220;\u03b2\u03c1\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2&#8221; \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ae\u03c1\u03b5\u03bc\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b5\u03c2.<\/li>\n<li><strong>\u0397 \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03b1\u03c2:<\/strong> \u039c\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/li>\n<li><strong>\u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03a0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd:<\/strong> \u0391\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd\u03c2 \u03ae \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5.<\/li>\n<\/ul>\n<p>\u03a3\u03c4\u03b7\u03bd ideasfactory, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c8\u03bf\u03b3\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd. \u039f\u03b9 \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b9 \u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7.<\/p>\n<p><strong><a href=\"https:\/\/ideasfactory.gr\/\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2!<\/a><\/strong><\/p>\n<h2 id=\"\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2-\u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2-\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03bf-\u03c3\u03c9\u03c3\u03c4\u03cc-\u03c7\u03b1\u03c1\u03c4\u03af-\u03ba\u03b1\u03b9-\u03c4\u03cd\u03c0\u03bf-\u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2\">\u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2: \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c7\u03b1\u03c1\u03c4\u03af \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2<\/h2>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03c3\u03b1\u03c2. \u03a4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03913 (29.7 x 42 cm) \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c3\u03b5\u03c1\u03b2\u03b9\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ac\u03c6\u03b8\u03bf\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd, \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ae \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u0397 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 <strong>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913<\/strong> \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c7\u03b1\u03c1\u03c4\u03af \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5.<\/p>\n<p>\u03a4\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd, \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c1\u03b9\u03b1 (gr), \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c4\u03b9\u03b2\u03b1\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7. \u0388\u03bd\u03b1 \u03b2\u03b1\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03c7\u03b1\u03c1\u03c4\u03af \u03c0\u03c1\u03bf\u03c3\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03cd\u03c1\u03bf\u03c2, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03b5\u03bb\u03b1\u03c6\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2.<\/p>\n<h3>\u03a4\u03cd\u03c0\u03bf\u03b9 \u03a7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd: \u03a0\u03bf\u03b9\u03bf \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03c4\u03b5;<\/h3>\n<p>\u0397 \u03c5\u03c6\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03cc\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2. \u039f\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li><strong>\u03a7\u03b1\u03c1\u03c4\u03af \u0393\u03c1\u03b1\u03c6\u03ae\u03c2 (90gr):<\/strong> \u0397 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03b1, \u03ba\u03b1\u03c6\u03ad \u03ba\u03b1\u03b9 \u03c4\u03b1\u03b2\u03ad\u03c1\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/li>\n<li><strong>\u03a7\u03b1\u03c1\u03c4\u03af Illustration (130gr+):<\/strong> \u0388\u03bd\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c4\u03b9\u03b2\u03b1\u03c1\u03cc \u03c7\u03b1\u03c1\u03c4\u03af \u03bc\u03b5 \u03bb\u03b5\u03af\u03b1, \u03c3\u03b1\u03c4\u03b9\u03bd\u03ad \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2. \u03a0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf premium \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7.<\/li>\n<li><strong>\u03a7\u03b1\u03c1\u03c4\u03af Kraft:<\/strong> \u039c\u03b5 \u03c4\u03b7 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c6\u03ad \u03b1\u03c0\u03cc\u03c7\u03c1\u03c9\u03c3\u03b7, \u03c4\u03bf \u03c7\u03b1\u03c1\u03c4\u03af Kraft \u03c0\u03c1\u03bf\u03c3\u03b4\u03af\u03b4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c1\u03bf\u03c5\u03c3\u03c4\u03af\u03ba, \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7. \u03a4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1 \u03ae vintage \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae.<\/li>\n<\/ul>\n<h3>\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u0395\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/h3>\n<p>\u0397 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2. \u0397 \u03c4\u03b5\u03c4\u03c1\u03ac\u03c7\u03c1\u03c9\u03bc\u03b7 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 (CMYK) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ce\u03bd, \u03c0\u03bf\u03bb\u03cd\u03c7\u03c1\u03c9\u03bc\u03c9\u03bd \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03c9\u03bd \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b9\u03bf minimal \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03b7 \u03ae \u03b4\u03af\u03c7\u03c1\u03c9\u03bc\u03b7 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03bd \u03c3\u03c7\u03b5\u03b4\u03af\u03c9\u03bd.<\/p>\n<p>\u039d\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03c9\u03bd: \u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 <strong>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913<\/strong> \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 <a href=\"https:\/\/ideasfactory.gr\">\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/a>.<\/p>\n<h2 id=\"\u03b7-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-\u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2-\u03c3\u03c4\u03b7\u03bd-ideas-factory-\u03b1\u03c0\u03bb\u03ac-\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1-\u03ba\u03b1\u03b9-\u03bc\u03b5-\u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\">\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd Ideas Factory: \u0391\u03c0\u03bb\u03ac, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7<\/h2>\n<p>\u03a3\u03c4\u03b7\u03bd Ideas Factory, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03c2. \u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc, \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03bc\u03af\u03b1 \u03c4\u03b1\u03bb\u03b1\u03b9\u03c0\u03c9\u03c1\u03af\u03b1. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03ae\u03bc\u03b1, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c3\u03b1\u03c2.<\/p>\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1 \u03ae \u03ba\u03c1\u03c5\u03c6\u03ae \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 <strong>\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2. \u0391\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b1\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03ac \u03c3\u03b1\u03c2. \u0397 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03ae \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2.<\/p>\n<h3>\u03a4\u03b1 4 \u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c3\u03b1\u03c2<\/h3>\n<p>\u0397 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03c3\u03b1\u03c2 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03bb\u03af\u03b3\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03bd \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1:<\/p>\n<ol>\n<li><strong>\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03a0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd:<\/strong> \u0394\u03b9\u03b1\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5, \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd (\u03c0.\u03c7. \u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 90\u03b3\u03c1.) \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 (\u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03b7 \u03ae \u03c4\u03b5\u03c4\u03c1\u03ac\u03c7\u03c1\u03c9\u03bc\u03b7) \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/li>\n<li><strong>\u0391\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03ae \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u039c\u03b1\u03ba\u03ad\u03c4\u03b1\u03c2:<\/strong> \u03a3\u03c4\u03b5\u03af\u03bb\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03c4\u03bf \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03ae, \u03b1\u03bd \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5, \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u03c4\u03bc\u03ae\u03bc\u03b1 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2, <strong>\u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd<\/strong>.<\/li>\n<li><strong>\u0388\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 &amp; \u039f\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7:<\/strong> \u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae, \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03bc\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7. \u039c\u03cc\u03bb\u03b9\u03c2 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2, \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae.<\/li>\n<li><strong>\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03a0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae:<\/strong> \u03a4\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03b1\u03c2 <strong>\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913<\/strong> \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03bc\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/li>\n<\/ol>\n<h3>\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd Ideas Factory;<\/h3>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03ba\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7. \u0395\u03c3\u03b5\u03af\u03c2 \u03c3\u03c4\u03b7\u03bd Ideas Factory, \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li><strong>\u03a0\u03bf\u03bb\u03c5\u03b5\u03c4\u03ae\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1:<\/strong> \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac, \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc.<\/li>\n<li><strong>\u039a\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03a4\u03b9\u03bc\u03ad\u03c2:<\/strong> \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03ac\u03c8\u03bf\u03b3\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1.<\/li>\n<li><strong>\u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7:<\/strong> \u039a\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae. \u0388\u03bd\u03b1\u03c2 \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03cc\u03c2 \u03bc\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c0\u03bf\u03c1\u03af\u03b1, \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03ae\u03ba\u03b1\u03c4\u03b5.<\/li>\n<\/ul>\n<p>\u0397 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03b3\u03b9\u03b1 <strong>\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03bf\u03c5\u03c0\u03bb\u03ac \u03bc\u03b5 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03913<\/strong> \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03c4\u03ad \u03c0\u03b9\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1. \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c3\u03b1\u03c2.<\/p>\n<p><strong><a href=\"https:\/\/ideasfactory.gr\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c4\u03b9\u03bc\u03bf\u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03cc \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1!<\/a><\/strong><\/p>\n<h2 id=\"\u03b7-\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7-\u03ba\u03af\u03bd\u03b7\u03c3\u03ae-\u03c3\u03b1\u03c2-\u03b3\u03b9\u03b1-\u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae-\u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\">\u0397 \u0395\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u039a\u03af\u03bd\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae<\/h2>\n<p>\u038c\u03c0\u03c9\u03c2 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5, \u03c4\u03b1 \u03c3\u03bf\u03c5\u03c0\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ba\u03ac\u03bb\u03c5\u03bc\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf marketing \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 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\u0395\u03c0\u03c9\u03c6\u03b5\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ad\u03c2: \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd <strong>\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03bc\u03b1\u03ba\u03ad\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2<\/strong>, \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 <strong>\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03b5\u03b3\u03b3\u03c5\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 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\u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03c0\u03bb\u03b5\u03c5\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03c4\u03b9\u03bc\u03ae.<\/p>\n<h3>\u03a4\u03b9 \u03b1\u03c1\u03c7\u03b5\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b1\u03bd \u03ad\u03c7\u03c9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf;<\/h3>\n<p>\u0393\u03b9\u03b1 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03ba\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2, \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae PDF, AI (Adobe Illustrator) \u03ae EPS, \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 outlines (\u03ba\u03b1\u03bc\u03c0\u03cd\u03bb\u03b5\u03c2). \u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf CMYK, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 300 dpi \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 3-5mm \u03be\u03ac\u03ba\u03c1\u03b9\u03c3\u03bc\u03b1 (bleed) \u03c0\u03b5\u03c1\u03b9\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ac. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 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